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Who is it for? Print E-mail

installSmart-Competitor is not designed for all businesses, we have great service for specific type of company that has ....

 

  • A geographically dispersed salesforce - all of whom are connected to the internet
  • A limited group of big competitors who make up the bulk of your competition
  • (Often) A long sales cycle and large value sale
  • Pro-active Senior management who are convinced fully engaged with the Smart Competitor programme* 

* It should be noted that the primary users of the Smart-Competitor are Sales and Marketing. As many senior mananger knows, Sales are amongst one the most challenging groups to introduce to a new system or process. Sales usually (and quite naturally) have very well established priorities that have a fundamental root in self interest. 

Of course in the long term Smart-Competitor is here to help sales success, and salespeople's self interest is enhanced by using it. But at the outset, until the knowledgebank is well established and comprehensive, the immediate self interest rule may not apply. Customer Relationship Management (CRM) and other sales systems have sometimes come unstuck because they cannot overcome this hurdle - and so might Smart-Competitor without the active involvement of Senior Management, their interest and backing for this programme.

 
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