Is it right for you? | Who is it for? |
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* It should be noted that the primary users of the Smart-Competitor are Sales and Marketing. As many senior mananger knows, Sales are amongst one the most challenging groups to introduce to a new system or process. Sales usually (and quite naturally) have very well established priorities that have a fundamental root in self interest. Of course in the long term Smart-Competitor is here to help sales success, and salespeople's self interest is enhanced by using it. But at the outset, until the knowledgebank is well established and comprehensive, the immediate self interest rule may not apply. Customer Relationship Management (CRM) and other sales systems have sometimes come unstuck because they cannot overcome this hurdle - and so might Smart-Competitor without the active involvement of Senior Management, their interest and backing for this programme. |
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“Any corporate policy and plan which is typical of the industry is doomed to mediocrity, and gives competitors a distinct advantage.” Bruce Henderson